With its bold typography, crisp alpine palette, and optimistic tone, the design reframes winter as bright, active, and full of possibility.
Destinations including Banff, Jasper, Lake Louise, Waterton Lakes, and Crowsnest are highlighted, presenting Alberta as a diverse hub for outdoor recreation. The poster reflects a classic era of tourism marketing, where health, leisure, and family adventure were central to the promise of travel.
A cheerful and iconic piece of Canadian travel art, it captures the timeless appeal of winter holidays in the Rockies.
