This vibrant travel poster celebrates Alberta as a winter destination, pairing playful illustration with bold, optimistic typography. A smiling sun in sunglasses crowns the scene, setting a cheerful tone above a dynamic skier carving through the snow. Below, a stylized map of the Canadian Rockies links Banff, Lake Louise, Jasper, and the Columbia Icefields, emphasizing Alberta’s growing reputation as a connected and accessible winter playground.
Originally produced to promote winter tourism in the province, the poster highlights major ski events and destinations, including Banff Winter Carnival and Jasper’s alpine attractions. The design reflects mid 20th century travel advertising, using bright colors, simplified forms, and a sense of motion to convey fun, health, and adventure rather than strict realism.
The combination of map elements, alpine scenery, and lighthearted character design makes this piece both informative and highly decorative. It captures a moment when Alberta was actively branding itself as an international winter destination, especially for skiing and mountain travel.
