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Jasper the Bear, created in 1948 by animator James Simpkins, started as a comic strip for Maclean's magazine. Jasper National Park adopted the bear as its official mascot in 1962 to “promote environmental stewardship and sustainability.”
In keeping with his role, Jasper is preparing to plant some new seedlings to replenish the park’s forests. We hope to visit you soon, Jasper!
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